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Music

Artist-Owned Alcohol: An Investigative Report

Or "that time I got black-out wasted for the sake of music journalism."

Have you heard the news about Qream? Qream (always with a Q) is a liqueur that tastes like Yoo-Hoo mixed with vodka mixed with a palpable feeling of “everything is bullshit and stupid.” It’s made by Pharrell, and if it came in a smaller bottle, stupid people might confuse it for perfume. Anyway, the news about Qream is this: it’s being taken off the market soon, because no one drinks it. I learned this after going to about six different liquor stores in search of it, because I, a sentient human being with a vague modicum of taste, really wanted to drink some. I found nothing. But I ended up with a whole bunch of other shit!

Qream on the shelves or not, you can’t get drunk these days without at least thinking about some alcohol owned by a musician. That’s not true, but there are a lot of liquors that have been put out by music dudes. Last night, my friends and I drank four of them and took pictures of it, and then two of us blacked out. It ruled.

To see what we thought of everything read the full story over at Noisey.